Retailer Support

Making a Statement with ASPIRITM

We have exciting new materials to support our ASPIRI line, including high-impact point-of-sale and advertising elements. Our campaign features our new “spokesdog,” Mr. Sparkle. An adorable Yorkshire terrier, this statement dog will win hearts while capturing attention and driving traffic.

Marketing Support Elements:

In store:

  • Custom ring and jewelry display
  • Bridal Collection brochure
  • Jewelry Collection brochure
  • Groom cards
  • Acrylic brand nameplate
  • Made in the USA plaque
  • Back lit displays
  • Product video – for use in store or on your website
  • Campaign video – for use in store or on your website


  • Print ads
  • Banner ads
  • Content for your website and Facebook page
    • Logo
    • Brand statement
    • Product and lifestyle photos
  • Ad campaign video in :60, :30 and :15 formats

 Sales Training and Incentive Program

Our product sales training will prepare your sales staff to sell the ASPIRI collection, and completion of the training makes each salesperson eligible for the ASPIRI sales incentive program. Our ASPIRI training videos, with short quizzes, is available online.

Everything Is Downloadable!

All of the above items, including the sales training, can be downloaded from this website, and materials can be ordered and customized for your store. All retailers carrying Maiden Lane products can access the training or download marketing materials by clicking on the “LOG IN” tab in the top menu and following the instructions.

Questions? Contact us at 212-840-8477 or